Marketing Campaigns
Black Friday Sale (November 2022) - Wrap-A-Loc (via ECOMSPACES)
Developed and executed a Black Friday digital marketing campaign that included email/sms marketing, social media retargeting ads and Google Ads.
Services Provided: Email List Segmentation, Email Nurture Sequence Creation, Abandoned Cart & Browse Abandonment Flow Setup, Graphic Design, Social Media Ad Creation (Creative & Copywriting), Analytics & Reporting
Results: $7.4K in sales, increased total orders by 207%, increased online store sessions by 203%, maintained an email click rate of 40% throughout the 4-day campaign
Black Friday Sale (November 2020) - Industry Makeup Academy
Developed and executed a Black Friday campaign that included; waitlist anticipation/email list building strategies, email marketing, social media retargeting ads, and Google Ads.
Services Provided: photography, graphic design, website automation, paid ad campaign development and management, social media management, email marketing/segmentation, and customer service management
Results: $22K in sales, 145 new email list subscribers, increased Instagram page reach by 134%, increased Instagram profile visits by 41%, increased Instagram website taps by 63%
Black Friday Launch (November 2020) - Plænt.d
Developed and executed a lead magnet email funnel campaign that included product and lifestyle photography, social media retargeting ads, automated email sequences, and high-cost/low-quantity sales strategies.
Services Provided: product and lifestyle photography, videography, lead magnet consulting, landing page development, email funnel development, social media ads management
Results: Sold out half of inventory, grew Instagram followers from 4 to 124, reached 48,731 Instagram accounts, grew email subscriber list from 1 to 29
Online Course Launch (April 2020) - Industry Makeup Academy
Developed and executed an online course launch that included; email marketing, social media retargeting ads, and Google Ads.
Services Provided: course videography, graphic design, website automation, landing page development, paid ad campaign development and management, social media management, email marketing/segmentation, and customer service management
Results: $6.9K in sales in April, $14.8K total online course sales